Welcome to the Mercer University Press Marketing Department. Like many
authors, you may have questions and ideas about the promotion and sales of
your upcoming book. We look forward to working with you through the marketing
process and utilizing your specialized knowledge about the audience for your
book. The following information will give you an overview of the marketing
activities that will be used for your book.
The Mercer University Press marketing department is responsible for the promotion
and sale of approximately 40 new books each year. In addition, we maintain
an extensive backlist of titles. To promote our books, we use the same efforts
as commercial publishers: production of seasonal catalogs for bookstore, library,
and individual customers; advertising in journals and publications; direct
mail to organizations, bookstores, libraries, faculty, and individual book
buyers; exhibits at academic, library, and bookseller conventions and trade
shows; publicity (including press releases, advance copies, review copies,
booksignings, and interviews); award submissions; and website marketing and
sales. Unlike commercial publishers, we endeavor to keep your book in
print as long as sales continue.
Once you have signed a contract with Mercer University Press, we ask that you
complete our Author Information Form (AIF). Complete this form as thoroughly
as possible and email it to firstname.lastname@example.org.
Although not all questions will be appropriate for your book, you should pay
particular attention to the brief biographical sketch (50-75 words), the précis
of your work (50 words), and the 300-word book description. This information
is utilized as the basis for catalog and jacket copy for your book. When preparing
your description, please bear in mind that many purchasing decisions for libraries
and bookstores are made by individuals who are not specialists in your field. The
AIF is also consulted extensively as we plan the marketing strategy for your
When your book arrives from the printer, you will receive complimentary author
copies (as per your contract). We will also begin shipping books to libraries,
bookstores, and individuals who have placed pre-publication orders. Review
copies are sent to newspapers, journals, and magazines. The list of reviewers
is compiled from reviewer requests, your suggestions, and our own in-house
review list. And although we do try to consider all requests,
there are limits to the number of copies we can provide.
The direct mail program consists of seasonal catalogs, series flyers, subject
brochures, and targeted mailings for individual books. These mailings
can be very effective, so please consider any professional organizations or
subject area lists you may be able to provide.
Advertisements for your book will be scheduled to appear after the book is
in print. The advertising plan will take your suggestions into consideration
as well as the constraints of our promotional budget. We often are able
to optimize our advertising dollars by preparing ads that include related titles.
Photocopies of any ads, direct mail pieces, or reviews for your book will be
mailed to you on a quarterly basis.
We will exhibit your book at the many academic conferences, library meetings,
and bookseller conventions and trade shows we attend. In addition, if
you will be attending a conference and would like your book displayed, please
contact us so the necessary arrangements may be made. We will also work
with you to coordinate book signings and speaking engagements.
Your participation in the promotion of your book is invaluable. Therefore,
an Author Kit will be prepared for your book and will include a supply of flyers,
press releases, bookmarks, and other marketing materials for your use as opportunities
arise. In addition, we will include a separate page for your book on our website www.mupress.org and encourage you to add the URL to your outgoing email signature.
Marketing your book requires a coordinated effort between author and publisher. Our
goal is to make your book and experience with us a success. By working together
and coordinating our marketing expertise with your specialized knowledge, we
will reach our goal.